TrueWatch has been named AWS Marketplace Partner of the Year (GCR). We are incredibly grateful for this recognition, and even more grateful for the customers and partners who helped us earn it.
We see this award as a signal of a broader market shift. AWS Marketplace is no longer just a place to buy software; it is increasingly becoming the standard way to adopt platforms faster, scale usage across teams, and maintain governance and accountability.
At TrueWatch, our mission is simple: providing one observability platform that seamlessly connects users, applications, and cloud operations to business outcomes.
From Transactional Monitoring Tools to Transformational Observability
A few years ago, many observability decisions were transactional:
- Buy an APM tool.
- Add logs later.
- Add infrastructure monitoring separately.
- Assemble incident workflows with people and processes.
That fragmented model struggles in modern AWS environments. Teams operate across multiple accounts and regions, utilizing microservices, Kubernetes, serverless, managed data services, and third-party integrations. The cost of downtime is higher, and the pressure to control risk and spend is constant.
Consequently, the questions have changed. Business and engineering leaders now ask value-based questions such as:
- How do we reduce incident time when symptoms span multiple services and teams?
- How do we correlate logs, metrics, traces, events, and user experience in one place?
- How do we keep observability data secure and compliant, especially with data residency needs?
- How do we keep costs predictable as telemetry volumes grow?
- How do we use AI in operations with confidence, evidence, and explainability?
TrueWatch is purpose-built to answer those questions within one governed platform.
What the TrueWatch Observability Platform Delivers
We focus on four requirements that matter most in real-world AWS operations:
- Unify Telemetry: Collect and correlate logs, metrics, traces, events, Real User Monitoring (RUM), synthetics, and business signals so teams can work from a shared operational truth.
- Security and Data Residency: Apply enterprise controls such as SSO, role-based access, audit events, and masking/redaction, with deployment options that support regional and private environments.
- Explainable Action: Use change-aware correlation and AI-assisted workflows to speed root cause analysis and reduce alert storms, providing evidence that teams can trust.
- Predictable Cost: Use transparent metering and guardrails (tagging and rightsizing) to prevent surprise bills and make unit economics easier to manage.
These four elements are designed to work together. When telemetry is unified and governed, AI can be applied "where it matters," and cost becomes easier to control.
Built for the Teams Who Run and Fund AWS
Observability is no longer owned by a single team. It is shared across business, engineering, security, and finance. TrueWatch is designed to foster shared context across four key personas:
| Persona | Goal |
|---|---|
| Business and Product | Understand user journeys and conversion impact, connect incidents and changes to business outcomes, and reduce revenue risk. |
| FinOps | Improve spend predictability, detect anomalies early, enforce tagging discipline, and turn optimization into repeatable action. |
| DevOps and SRE | Meet SLOs, reduce Mean Time to Resolution (MTTR), understand change impact faster, and consolidate alert storms into fewer, clearer incidents. |
| AppDev and SecOps | Improve performance and security posture through deeper tracing and profiling, sensitive data controls, and audit-ready governance. |
AI Where It Matters (Not AI Everywhere)
Teams do not need generic "AI dashboards." They need faster, higher-confidence decisions during real incidents.
TrueWatch applies AI across three practical workflows:
- Assistant: Ask natural-language questions about telemetry and operational documentation.
- Root Cause Analysis: Correlate metrics, logs, traces, and changes with supporting evidence.
- Alert Convergence: Cluster alert storms into single incidents with clear impact and ownership.
The goal is not to replace engineers. The goal is to remove toil, compress investigation time, and make incident response more consistent.
Real Results, Real Adoption Patterns
Every environment is different, but the adoption pattern is consistent: unify signals, tighten governance, reduce noise, and expand coverage without losing cost control.
In customer migrations from multi-tool environments, teams have used TrueWatch to:
- Expand from partial monitoring into end-to-end observability across applications and cloud infrastructure.
- Reduce spend while simultaneously increasing ingestion volume and expanding use cases.
- Improve fault isolation speed by correlating signals across logs, traces, and services.
We also provide an illustrated migration approach designed to run in parallel, prove parity, and cut over safely, ensuring teams can modernize without betting the business on a "big bang" switch.
The Future of Cloud Confidence
Cloud operations are entering a new phase where AI increases the pace of change and the volume of signals. The winners will be organizations that can operate with confidence—maintaining reliability, governance, and cost—without multiplying tools and complexity.
A question to take back to your team: If you reviewed your last three major incidents, what slowed you down most—missing telemetry, weak correlation, unclear ownership, governance constraints, or cost concerns?
Stop troubleshooting complexity and start achieving transformational observability. We welcome the chance to show you how TrueWatch solves those exact challenges on one unified, governed platform.
Request a personalized demo today!
